Born To The Game

A loud sports brand in a hot pink-to-orange gradient, with a logo system, lock-ups, apparel and a 24-page guideline book.

What the brand needed

Sports brands compete in some of the noisiest places there are: feeds, stadiums, kit. Born To The Game needed enough energy to stand out, and enough discipline to look the same on a watch face as on a hoodie.

How I approached it

A bold A-mark and a stacked wordmark hold up at any size, backed by the pink-to-orange gradient against black and white. Gabarito keeps headlines punchy and Archivo keeps body copy clean. Lock-up, clear-space and do's-and-don'ts rules keep partners on brand.

What I delivered

Primary logo, A-mark and stacked lock-ups
Clear space and do's and don'ts
Gradient color system
Typography (Gabarito / Archivo)
App icon and smartwatch applications
Apparel, tote bags and business cards
Building signage
24-page brand guideline document

Where it landed

A 24-page guideline book, so every drop, post and partnership looks like it came from the same team.

Need the same for your brand? See what’s included in brand guidelines.

The full project24 images

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