Jayy Studio
The studio's own brand: a custom rounded 'Jayy' wordmark in electric blue and lime, with logo rules, color and type guidance, and real applications.
What the brand needed
A design studio's own brand is its first portfolio piece. Jayy Studio needed to look creative and confident without upstaging the client work next to it.
How I approached it
The custom, rounded 'Jayy' wordmark is the signature, paired with a plain 'Studio' in a neutral sans. Electric blue and lime do most of the talking. Aminute handles headlines, TT Interphases Pro handles text, and the system is tested on signage, tote bags, apparel and print.
What I delivered
- Custom wordmark and 'Jayy' monogram
- Logo usage, do's and don'ts
- Primary and secondary color palettes
- Typography (Aminute / TT Interphases Pro)
- Applications: signage, tote bags, apparel and print
Where it landed
A 17-page identity system that now runs across this website, the studio's social profiles and client presentations.
Need the same for your brand? See what’s included in brand identity systems.
The full project17 images
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