Verdia Organic Skincare

What the brand needed

Organic skincare tends to split into two camps: crunchy and homemade, or so clinical it forgets to feel good. Verdia needed a brand that reads as premium and botanical at once, credible enough for a pharmacy shelf and warm enough for a bathroom counter.

How I approached it

A Bodoni-based wordmark carries the weight of an apothecary label, with a four-point spark standing in for the small moment of glow the products promise. Cream, near-black and a muted sage rotate across packaging, campaign and social so the range reads as one family from a shelf away. Editorial photography of skin, leaves and hands keeps the science-forward color palette from feeling cold.

What I delivered

Where it landed

A full guideline set covering packaging, print and digital, so every Verdia touchpoint shares the same restrained, botanical look.

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